Jack Daniel may soon die in Europe especially in European Union (EU) if US President Donald Trump goes his way.
Trump is planning to tax steel import from EU which will be a detriment to the EU business community. In retaliation EU will impose heavy tariffs on import of many things like orange juice, dairy and- in what would be a blow to lovers of Jack Daniel and other distilleries and breweries preparing Bourbon and will result in annoyance in US business sector as confirmed by EU president Jean Claude Juncker on the sidelines of G20 meeting in Hamburg, Germany. Juncker has clearly stated that any action taken by US on import from EU will be counter attacked by EU within 48 hours and it will not take 2 months to take action.
EU is one of the largest markets of Bourbon where Jack Daniel is known to many people as an “On the Rocks” drinks and is a great pleasure and is also used as wine and women blend.
Trump is leading US in a businesslike manner and not as a matured politician where the politician has to keep a very degree of patience.
Let’s see what lies ahead for Bourbon companies?